Pretty simple explanation for success by Russian companies…

It actually is very simple… (Just one example of thousands and thousands.)

I like the Russian cola. It is pretty good and the Coke/Pepsi is okay also. But in this particular case Coke (hard to find diet in villages) is sugar based and the Russian cola is no sugar, no calories and yes, Coke Zero is sugar free and tastes like hell. Then top it all off with five times or more price difference. Why buy Coke and or Pepsi? Diet or not!

I drink diet soda (called light in Russia never diet,) Not a bunch and I run in spells when as to I drink it. But I have drank some lately (hot) and realized that the price for colored water is expensive and I discovered that Russian Cola’s are not sugar based and are diet sodas. Cost factor I am sure, for NutraSweet is much cheaper than sugar, but the big cola companies will never tell you that…

Out in the villages of Russia, almost all drinks are diet and the Russians do not realize it. Money is tighter in the small villages and thus things like sugar is a expense that is not needed in colored water…

Russians are not brand desiring. Something that is very important to many Americans. Grab Jolly Green Giant no matter what the price, because because because??????

Russians shop with rubles in mind? Well except maybe Vodka. They have their brand of vodka and that is that…

Why pay more for nothing? And that I am sure most of you will disagree with what I say?

But in Russia, McDonald’s, Coke, Pepsi and many other companies like Mar’s Bar and such are starting to falter. Russia makes it better, cheaper and buy Russian is the new thing…

Sanctions have been great and thank you America…

WtR

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