The participating companies include Coca-Cola, Kellogg’s, Kraft Foods, Bolshevik, Mars, PepsiCo, Unilever, Inmarko and Nestle to name a few. These companies will restrict their advertisement to children under 12. Russia joined the USA, European Union, Brazil and South Africa who already have similar agreements. Representatives of the World Federation of Advertisers agree that only the products that are considered unhealthy by the Russian Ministry of Health and the Consumer Union of Russia will be banned for advertising. The limitations include TV and radio commercials, print and online advertisement, and phone messages. The manufactures also promise not to distribute their advertising materials in elementary schools. (link)
I heard about this a few weeks ago and today I went looking for what Russian news was saying about this. I translated the above quote the best I could.
This is a great idea and Russia needs to do it now before it gets out of hand. Companies look at kids as their future sales….
Windows to Russia!
comments always welcome.