Russia and Soup: Campbell Soup Gives up on Russia…

Soup maker Campbell has announced that it is giving up on business in Russia. The reason given in the local news for Campbell’s demise is in Russia’s conservative food culture. The American company just could not defeat Russian culinary tradition…

Russian’s say that in Russia, a housewife who cannot cook soup is not a proper housewife. I say that anyone in Russia who can not cook soup is not Russian. In Russia soup is more than a quick meal and it is part of most every meal. So to not be able to make soup means that you simply can not cook…

Soup is part of that “Old Russian Soul” that I talk about time and again…

Windows to Russia has several soup recipes:
http://windowstorussia.com/recipe-from-russia-simple-solyanka-soup_25.html
http://windowstorussia.com/chicken-lapsha-russian-noodle-soup.html
http://windowstorussia.com/recipe-from-russia-very-simple_15.html

These links are just a few of the home made liquid meals available… 🙂

I understand why Russians would not want Campbell soups because they just are not soup in the Russian sense of the world. They are fake soup and full of sodium…

You have to look at Pepsi and Coke in Russia to understand how to survive. Pepsi and Coke are buying up juice companies like there is no tomorrow and Coke is rocking the Kvas world in Russia with their form of Kvas. The bottom line is you have to look at what the Russians want and give them what they want. Kvas and real fruit juice rules in Russia… (Don’t say yuck until you try it!)

As in my article yesterday about fast food: Russia the New Fast Food Haven? Russia is a huge growing market for the fast food industry. But I say growing. Most people in Russia never eat out and that means that you cook food at home and it is not from a can and instant…

Sveta and I eat soup several times a week. In fact I am making some today. Why have condensed soup when you can make the real thing the way you want it to taste?

So it is a good thing in my eyes that Campbell soup has gone home…

Russians do not need that type of food…

Windows to Russia!


kKEETON @ Windows to Russia…

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