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June 29, 2011 -

Russia the New Fast Food Haven?

Within a month the American based company Wendy’s opened two stores in Moscow: The opening of Wendy’s on the Arbat marks the second store in the Wendy’s corporate plans to launch at least 180 restaurants in Russia over the next 10 years. Russia’s first Wendy’s opened June 14 in the food court of the Kapitoly shopping center on Prospekt Vernadskogo in southwestern Moscow. Now Arbat has their Wendy’s…

With this latest intrusion into the Russian food market we now have McDonald’s, Burger King, Kentucky Fried Chicken and Wendy’s. We also have lots of full scale restaurants like TGIF and such. But the fast food world of America is invading Russia at a fast pace…

Now this contradicts all the low down instigation’s that the Western world says about how the business system in Russia is evil and corrupt. I guess it takes one to know one and it seems to me that Restaurants from America have no problems getting a foothold in Russia…

I am sure Wendy’s will do good as long as they follow their rules as if they are in America. That is how the others are doing so well. McDonald’s is exactly the same as in America and that is what Wendy’s has to do also. Contrary to popular belief, Russians do appreciate the fact that they can go to any McDonald’s and get the same food anywhere in the country…

How to understand what the corporate draw for fast food is in Russia? A typical Russian McDonald’s is twice as busy as its American counter part. The only reason that they are twice as busy is because they just can’t turn it out any faster. In Russia the food is staged just like it use to be in America. They have 20 burgers, 20 Big Macs, a mountain of fries, etc etc etc waiting to go…

If they tried to have it your way. The system would crash and burn because of the huge volume of business. Burger King is staging and I promise you Wendy’s will be staging also. Unless Russians dislike Wendy’s…. (Asking for no onions and ketchup does not work and that is how it should be.)

So Wendy’s sees those dollar signs flashing. It is hard not to see them, when you walk into a McDonald’s and count 200 people waiting in line to order! Then realize that the McDonald’s drive through line is wrapped around the building and pushes out into the main road. I have seen drive through lines of around a hundred cars long. I have seen highways blocked because of people trying to get McDonald’s food…

Now if we could just get a Hardee’s and how about Arby’s. Then maybe it is fish and chips time from Arthur Treacher’s Fish and Chips… :)

Poor Russia…

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Comments

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