Today in Russia that thinking that goes with a cup of coffee is centered on Auchan of Russia. Sveta and I had many things to do yesterday and one of them was a trip to Auchan. Now this particular Auchan that we go to is only about 10 km away. That means it will be around a 5 hour trip in Moscow, Russia…
It had been 5 or 6 months since we have been to this Auchan. It just is not worth the trip when you have two meters of snow packed on the ground into 1 meter. Now though the sun is out, the flower bulbs are just starting to sprout, the snow is almost gone and the air is fresh and clean. It just seemed like a good thing to do and so we went to Auchan…
Lets understand what I mean by an Auchan. For you Americans and such. It is like a WalMart. The biggest, baddest and Monstrous WalMart you have ever seen. Until this trip I had thought that WalMart and Auchan were about even on the contest of the biggest single unit that I have ever seen freestanding as a store…
Yesterday we saw the largest, single unit under one roof store, that I have ever seen in my life. I considered this a huge store the last time we went there, but they have over the winter, tripled the size of the building. Plus there is a section that is about 25% of the usable section being readied to be opened in the future…
When we got done Sveta asked me as we started the car, “Was it just me or was that trip really worth it?” I understood her as to mean do we really need to ever go back to a store like that again? I slept on that thought last night and woke this morning with the thoughts over coffee of, “Sometimes you can have too much of a good thing…”
Sometimes a business goes to far. In this case with the rebuilding of Auchan they have reached a limit of what makes a good shopping trip or what makes a shopping trip to hell. The store was so big that it overwhelmed us to the point of dissatisfaction and mega stress. That says a lot because I am a Auchan fan…
I wonder if we humans in this world are just being crushed by excess? Take a look at these Mega Burgers from Japan…
1. Mega Burger From McDonald’s..
2. Mega Meat Burger From Burger King…
I really think that we have exceeded the necessary limits of what is right and wrong. I realize that people have a choice to buy these things or not. Many do buy them (Burgers) just as many will continue to shop at a store that is so big you need a three day vacation just to see the whole store…
I had my own restaurants and one of my biggest sellers was a 1 pound burger called the Farmers Burger. Everyone had to have one and really they were very good. But overkill is the word…
So the fact is Sveta and I will most likely not go back to this Auchan. It is too big, too crowded, too overwhelming and too much of a good thing. Just like we would never buy one of those Mega Burgers, it is just too much of a good thing…
We have decided that we could have bought everything we bought at Auchan at about the same cost right around the corner at the local markets…
Windows to Russia!