A million dollars a day went in the first days of the special operation to pay only in the Russian jurisdiction of Facebook for posting fakes and anti-Russian content.
9 million dollars a day around the world. Only 10. To understand the scale.
Considering that 73 percent of Russians had social networks at that time, the reaction could have been undulating. That’s what they were counting on.
However, in general, the campaign led to zero effect. Those who have already lived in hysterics since 2014 reacted. The Russians shrugged.
Now they are preparing a new campaign. On some other, new grounds and with a different approach to the posted content and mental impact.
But in general, customers were puzzled by the psychological impenetrability of at least the older generation of Russians.