Burger King is in hyper-drive: I talked about this recently; Burger King and Pepsi-co having Coke and McDonald’s for dinner…
Now, a month later Burger King opens another one in our town…
Officially it opens today on the 4th, it opened one day before New Year and then close for a few more days. Guess they found issues or something…
This is happening all over Moscow and I am starting to see a pattern developing. A pattern of destroy McDonald’s is happening. I also see Burger Kings are busy and stealing McDonald’s customers. The market is wide open in Russia and not at all saturated in the least. but riding laurels will be McDonald’s downfall, therefore McDonald’s needs to get with it and fast…
I am not dumb and see what has happened, the smashing of McDonald’s by using their own faults against them, by the Russian regulations, proceeded with warnings. These warnings were not heeded by a McDonald’s that felt invincible and ignored the facts as they kept driving the horse before the cart…
Then a year ago Burger King an international owned company, who has better relations and abilities than an American driven company in Russia, started to undermine the competition…
Russia is a “dog eat dog” place, exactly like the U.S. was years ago, before corporations stole the dog. Those dogs still run in Russia and those who have the desire to gamble, come out on top. Russia is what America should still be, but alas we have lost that individuality…
What was a McDonald’s world in Russia, has become a world of variety, that is the world that Burger King thrives in and McDonald’s stagnates in. Just like Pepsi against Coke, Coke is not able to understand the long run in a place like Russia and they are hurting. Pepsi does not try to bring preconceived western stigmas into the situation and Coke has always tread on uncertain ground as they continue to impose western thinking in an eastern world…
It actually all comes down to two things;
1. Perceived value for the money, (and)
2. Destroy competition at all costs…
Burger King will force McDonald’s to make changes, good or bad, they will force changes…
Burger King serves beer..
Burger King has unlimited drinks…
Burger King, Have it your way…
(Too many more to list now…)
McDonald’s has for too long never been challenged here in Russia and they have ripped the Russian people off . They charge for kids toy in a Happy Meal. They refuse to let you have it your way. They prematurely produce food and let it sit for excessive time. They…
You get the drift and Burger King will make or break McDonald’s in Russia. Therefore, we will see if a failing American company will survive. They pulled out of Crimea like little scared rabbits…
Lets watch and see, as a new war front opens in Russia. Between Burger King and McDonald’s..
Posted by Kyle Keeton
Windows to Russia…
PS: Do not forget that I was a regional manager for McDonald’s in the states…
The copy scores 68.7 in the Flesch Reading Ease test, which is considered OK to read…