Movie star Bruce Willis is watching you! As you sit in traffic in Russia, you feel someone watching you. You look around and see no one. Everyone is bored and unhappy as they sit in traffic for hours, but someone is watching you! Then you look up and realize that Bruce Willis is staring at you from a billboard, above the roadway, as he sells banking wares…
Then as you sit in traffic you realize that Depardieu is watching you as he sells home supplies and then you see many more super stars as they sell everything from baby food to high interest loans. Such is the world of Russia as you travel…
Traveling across Moscow will allow you to see Bruce Willis a couple of dozen times. Bruce has a face recognition factor that several banks are using in Russia to peddle their wares. I have no idea if Bruce makes money from these ads and I don’t care. I just know that I see him all over the place as you drive and that includes driving to the village…
Russians loves a movie star of old and they have “real time” recognition with all the actors that are being shoved out of Hollywood for the newer faces. I watch the press in the west as it crucifies actors that turn toward a fan base that still loves them. Steven Seagal is being shredded by the western press as he continues ties with Russia, Bruce Willis gets slaughtered as he makes movies in Russia, Depardieu is being treated as yesterdays day old meat, as he embraces Russia…
I have heard of people from the west talk about how terrible it is that Russians so blatantly use illegal images to promote products…
Movie Star promotion:
I have a better way to look at it and it makes a whole bunch more sense. Face recognition is a priceless factor. By the time I have driven across Moscow, Bruce Willis is embedded in my mind. His latest movie is gangbusters in Russia and why I even am writing an article about the subject of Movie stars on ads in Russia. That is how powerful the message gets across and that my friend, is why it is worth its weight in gold…
Post by Kyle Keeton
Windows to Russia…
The copy scores 70.1 in the Flesch Reading Ease test, which is considered fairly easy to read…