Press "Enter" to skip to content

The French Auchan is Russia’s King Retailer: Can it Keep Wal-Mart at bay also!

Here in Russia the rumors of Wal-Mart breaking into the Russian market always float around. But the truth is: Russia has a fantastic retail giant called Auchan. I have been a Auchan fan since moving to Russia. It has the feel of Wal-Mart back when Sam Walton was still alive. A company that put people first…

Privately held French big-box chain Auchan is growing fast in China, Russia, and elsewhere as it challenges Wal-Mart, Carrefour, and Tesco.

Quick, what’s France’s answer to Wal-Mart? Until now, it has been Paris-based Carrefour, the global No. 2 retail chain. But increasingly, another French retailer, Auchan, is giving both Carrefour and Wal-Mart a run for their money.

Over the past decade, Auchan (pronounced oh-shon) has expanded rapidly into China, Russia, and Eastern Europe. Based near the northern French city of Lille, the privately held company is now the world’s 14th-biggest retailer, with 1,200 stores in 12 countries and annual sales of $59 billion. (Link)

Just a few weeks ago Carrefour pulled out of Russia after a short try at going head to head with Auchan. Carrefour found that Auchan was a powerhouse in Russia just like they are finding the same in China. The picture above is from our collection of photos and believe me – This is what a Auchan looks like all the time when open.

Auchan reports that they have received a slight drop in sales but have maintained growth. This is a fact because Svet and I are avid Auchan fans. As of this writing I would say that Auchan has started a new growth period, because the stores are busier than I have ever seen them.

One thing that makes Auchan a favorite for me is that they have bought the home-improvement chain Leroy Merlin and I am here to tell you Leroy Merlin has it all for home improvement. Home Depot lovers would turn their heads and look twice.

What does Wal-Mart have in competition if they try to break into Russia? They might find the same thing that happened in Germany where Wal-Mart failed… (Russians like their Auchan)

Windows to Russia!
comments always welcome.

The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do.
You can act to change and control your life; and the procedure, the process is its own reward. - Amelia Earhart